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I previewed a number of the channels but thought that Russian Today, Al Jazeera (English), and BBC World News were worth mentioning. I thought that Russian Today resembled most stereotypical American news shows; the news is primarily focused on events occuring within Russia’s borders, not global news.Following the same concept, American news is also framed for its audience in the same manner. Americans receive their daily fill of international news through a regrettably one-sided and limited filter, the overwhelming majority of the news media Americans are exposed to is regarding domestic North American issues.
I thought that BBC World News and Al Jazeera had a more global format for delivering news. Both had local news, but mostly dedicated the largest segments of their broadcasts to foreign news. “We The People,” a segment on the increasing water crisis in America aired by Al Jazeera illustrates an even balance between domestic and international news.
I was shocked by Al Jazeera – it was nothing like what I expected the channel to be. I think the Internet could prove to be an incredibly beneficial tool for Al Jazeera News in breaking into the North American market. Many Americans have internet access and are becoming increasingly reliant on it for news media. As consumers grow too suspicious of worn-out biases evident in traditional American news (Fox News), they may turn to online media for alternative resources.
I wish Al Jazeera was permitted to broadcast in the US. I think that the channel would help provide a much needed balance in the marketplace that could spark a new look at typical American news while increasing awareness of and drawing greater attention to international affairs.
I think that Al Jazeera has without doubt stuck to its code of ethics. The broadcast I viewed seemed to respectively cover every term listed. I would like the Internet to serve as the necessary platform for this network to take off and gain acceptance in the North American market.
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